ONE: Mobile digital assets, they are characterised by the following key differentiators

• Mobiles have low screen real estate
• The screen real estate is very expensive
• Mobile digital assets must be responsive
• Information architecture should be user-friendly allowing ease of information seeking
• On mobiles use short sentences, keep it punchy
• Always check for spellings and grammar
• Show business contact information
• Have clear branding
• Keep colours consistent, see here for inspiration
• Keep typography or fonts consistent

TWO: Website digital assets, they have a different set of characteristics compared to mobile assets

• Comparatively, websites have bigger screen real estate
• The home page screen real estate is expensive
• Think about visual focal points
• Information architecture should be intuitive
• Keep language easy and simple to understand
• Check for grammar and spellings
• Show business contact information
• Have a clear branding
• Keep colours consistent, see here for inspiration
• Consistent typography or fonts selection 

Functional aspects or hygiene factors

• Have security certificate or HTTPS:// is a must
• Quick load time, do not make people wait for the site to load
• Communicate the purpose of your digital asset (website or an app)
• Show contact information or at least have a contact form
• Protect your site from spam attacks, back-end security
• Make your digital assets accessible
• Keep the webpage lightweight, this will help with load time
• Check for dead-ends, broken links and fix them

Aesthetics and design elements

• Consistent typography or fonts
• Clean design and clear branding
• No spelling or grammar mistakes
• Consistency in the use of brand colours
• Crisp and sharp images
• Clear information, use headings as appropriate
• Minimise the use of flashing images, graphics etc.
• Link to social media sites as appropriate